Curating Clarity in a Culture of Endless Stuff.

My Role:

Design Strategist, UX Researcher, UI/UX

Goal:

Create a working app using AI Figma Make.This project aims to ease the stress & anxiety faced by travelers commuting to the airport, tackling challenges like traffic, bad weather, & unreliable public transportation in NYC.

Duration:

4 weeks

Tools:

Figma Make, Miro, Claude, GoogleMeet, Supabase

Solution: 

A mobile app for airport-anxious users. A commute assistant that keeps you informed about each step of your journey, particularly the steps we don’t recognise but end up becoming hurdles in our journey, increasing confidence and reducing stress.

Katalog

Try it for yourself!

Feature #2: Usage Log

How many of your belongings do you really use?

Overview:

The Strategy, Start and Future of Katalog

Phase I: Token Launch

  • Token launch on social media ($RUB)

  • Drum up initial interest in the product

Phase II: Launch MVP

  • Launch of beta app with minimum viable features (skincare fridge, skincare tracker and journal)

Phase IV:

  • Expansion to AR/VR landscapes for more immersive experiences

  • Expansion of tokens and digital collectibles (NFTs) so users can design their own furniture, clothing, etc.

  • Integration with in-person stores and L’Oréal deals

Phase III: Full Fledged App

  • Features added until app is in its best & final form for the L’Oréal community

KPIs

  • Number of users

  • Number of token holders of $RUB

  • Purchase of digital currency $RUB

  • Trading volume of digital and physical collectibles

  • Purchase of products via in-app links

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Squarespace